These timeless brands have stood the test of time

In a world where trends come and go, there are some brands that have held their own over the years. They transcend fashion fads and offer quite a bit of quality and craftsmanship.

These most timeless brands in the world of beauty and fashion owe their iconic status to a strong identity, a huge commitment to perfection and quality or a close bond with their adoring fans. We dove into some remarkable beauty and fashion brands that have lasted for generations!

Chanel

Chanel has become synonymous with elegance, luxury and simplicity, with the legendary Gabrielle “Coco” Chanel at the helm in the brand’s earlier years. Think of the iconic tweed suit or the 2.55 flap bag. Chanel No. 5, the brand’s most timeless perfume, also needs no introduction.

Hermès

From the iconic Birkin and Kelly bags to the famous silk scarves – Hermès has stood for exclusivity and ultimate luxury for generations. Each piece is handmade by artisans using top-quality materials, which undoubtedly contributes to the brand’s enduring appeal.

Estée Lauder

Since its founding in 1946, Estée Lauder has conquered women around the world with beautiful, high-quality products. From the Advanced Night Repair serum to classic lipsticks – the brand continues to innovate and is a leader in the beauty industry when it comes to scientific innovations.

Levi’s

If there is one brand that has defined the world of jeans, it is Levi’s. Their models, especially the iconic 501 jeans, are simple and functional, and never go out of style.

Burberry

The timeless trench coat is a staple on the streets. Burberry’s version with its signature check pattern remains a paragon of British elegance. The brand has adapted to today’s trends without losing sight of its heritage.

Guerlain

With more than 190 years of experience,Guerlain is perhaps one of the oldest perfumers and beauty brands in the world. Guerlain embodies luxury, with the legendary Shalimar perfume (which celebrates its 100th anniversary this year exactly!) and innovative skincare lines.

MAC

MAC is obviously younger than the other brands, but its prominent place in the beauty world is more than earned with versatile products such as the Ruby Woo lipstick and other beloved makeup items. The brand is one of the few to stand for inclusivity, making its products a huge success worldwide.

By investing in timeless brands, you naturally add a quality item to your beauty stash or wardrobe. But it’s also sustainable! Which of these icons has a place in your closet or makeup bag?

Source: ELLE, Scandistyle, Elegance, Harper’s bazaar, Beau Monde