Content that makes life easier and above all more fun

We write what our target audience wants to read

Content that makes live easier and, above all, better. Content that’s accessible anywhere, on every screen possible. Inspiring stories and informational articles, varying from breezy news to helpful tips and tricks, are compiled to enjoy whenever the reader wants. The texts that our editors create are promoted by our content marketeers via the many mediums within our portfolio. Whatever the marketing team dreams of, our editors can create. This unique synergy has allowed us to reach millions of people and generate millions of impressions in many different countries around the world in a short time. 

Due to the fact that we have thoroughly studied our target audience, we are able to captivate our readers again and again with surprising content. As a result, we do not only attract new readers, but we also retain them. Our many brands are a trusted source for our readers, as well as eminently attractive for advertisers. We are able to offer content in various languages and target multiple audiences. We are a publisher with all the right competences in-house, as well as an immense scope worldwide to offer advertisers a chance to reach a broad audience. 

Impressions: an abstract term, yet an important cause for success in our industry

In our industry, impressions are more than just numbers—they’re a measure of how far our content reaches and how well it connects with people. Even though it sounds a bit abstract, impressions are a direct result of our work to bring meaningful stories and useful information to our readers. Every impression shows that someone has engaged with our content, proving that what we share resonates across audiences worldwide.

By creating content that speaks directly to what our readers want, we’re able to keep people coming back and reach new audiences, too. This approach not only benefits our readers but also helps our advertisers, who trust us to create a wide-reaching platform that connects them with the right people. Each impression we generate represents the intersection of two needs: readers looking for interesting stories and advertisers looking for a big audience.

What we write

Our website delivers a perfect blend of royalty, lifestyle, and celebrity news, keeping you in the know about the lives of the rich, famous, and regal. From royal family updates and behind-the-scenes insights into celebrity lives to tips for adding a dash of glamor to your everyday routine, we cover it all. With engaging articles and exclusive stories, we aim to entertain and inspire readers who love the finer things in life.

Our strength

Our company is characterized by team spirit, a strong commercial mindset and short and tight lines of communication, making us fast, agile and flexible. People work with love for their profession. The editorial teams are compact, familiar and work closely together. We stand by what we make and the people we work for and with. We have brands with a large legacy in the Netherlands, but are also very large internationally with ten million unique visitors per month and 120 million unique visitors per year.

The future

Pijper Today embraces innovations in the broadest sense of the word. We work hard every day to build our strong brands and extensive portfolio. Anton Pijper: “You should not only be busy with today, but also always look ahead. What is coming up and how can we respond to it?” As technology advances, integrating artificial intelligence (AI) into our news operations opens up new ways to enrich our journalism. This policy outlines how we at Pijper Today approach AI, ensuring that its use aligns with our core values of accuracy, integrity, and ethics. We use AI to support and strengthen our journalism, from content creation and data analysis to audience engagement. These AI tools help us deliver accurate, timely, and relevant news while upholding our editorial standards and ethical responsibilities.

Editorial Team:

Editors:
Kaushkey Singh
Chris Angelo
Simone Winter
Xavier Silver
Jan Sok

Teamlead:
Christian Timmerman

Publisher:

Contact Person: Anton Pijper
Pijper Today B.V.
Gotenburgweg 48
9723 TM Groningen

Phone:
+31 (0)88-654 40 00

E-mail:
[email protected]

Chamber of commerce: 
88110087

VAT:
NL864505899B01